Getting Active Outdoors (2015)

Getting Active Outdoors  – A study of the Demography, Motivation, Participation and Provision in Outdoor Sport and Recreation in England.  Commissioned by sports England and the UK wide Outdoor Industries Association, this report highlights the scale  and identifies current and future opportunities to enhance participation and provision in all environments (urban, rural coastal etc.). Although commissioned by Sports England and, thus, ostensibly about England, like most strategic research on tourism and the visitor economy it is applicable and has utility in all the home nations.

2015 Outdoors participation report